Mumbai Filmmaker Shekhar Kapur Foresees Impact of AI on Movie Industry
Mumbai, India – Renowned Indian filmmaker Shekhar Kapur recently shared his insights on the profound impact of artificial intelligence on the movie industry. Speaking at the World Audio Visual and Entertainment Summit (WAVES), Kapur highlighted the transformative potential of AI in creating characters and stars, revolutionizing traditional Bollywood norms.
AI: Revolutionizing Creative Landscape
Kapur emphasized that AI represents a groundbreaking invention that enables filmmakers to craft their own stars, shifting away from the reliance on established superstars like Amitabh Bachchan and Shah Rukh Khan. By harnessing AI’s capabilities, directors can design characters that resonate with audiences, ushering in a new era of storytelling and cinematic experiences.
“If he is good enough, he can make a character that the audience will love,”
While acknowledging AI’s capacity to generate narratives, Kapur underlined the irreplaceable role of human creativity in shaping compelling stories. He encouraged industry professionals to embrace AI as a tool for innovation and creativity, emphasizing the need for a synergistic relationship between technology and artistic expression.
Challenges and Opportunities in AI-driven Entertainment
As AI and deepfake technologies become increasingly prevalent in the entertainment landscape, Kapur highlighted the challenges faced by actors in protecting their identities and intellectual property. With AI’s ability to replicate iconic personalities like Tom Cruise or characters such as Amrish Puri’s “Mogambo,” the delineation between real and synthesized performances raises legal and ethical concerns within the industry.
“Deepfake is a problem, but should we boot AI out because it can create big waves? Actors need to protect themselves,”
Future of AI in Cinema
Kapur envisioned a future where AI-generated stars would dominate the cinematic landscape, redefining the traditional roles of actors and characters. He emphasized the democratic nature of AI, likening its transformative power to revolutionary inventions like the wheel. By harnessing AI’s potential, filmmakers can craft unique, human-like stars that resonate with global audiences, heralding a new era of creativity and ownership in filmmaking.
As the industry adapts to the evolving integration of AI and storytelling, Kapur’s forward-looking perspective underscores the necessity for collaboration between human ingenuity and technological innovation, shaping a dynamic and inclusive future for the movie industry.
With Kapur’s visionary outlook on AI’s role in cinema, the industry stands poised for a paradigm shift, embracing the creative possibilities and ethical challenges inherent in this technological evolution.