What is Google Tag Manager?
| Google Tag Manager is web interface and a central tool to track your website’s events and level up the analytics. With Google Tag Manager, you can easily add and update all your website tags for conversion tracking, site analytics, remarking, and more- all from within our web interface. Please check out below tips to help you get started. |
How Google Tag Manager solves our tracking and analytic problems of websites?
So let’s say you have a website and you want to extend the functionality via third party tools such as tracking tools like Google Analytics ,Adverting on Facebook. So we need to install their tags into our website pages.
And so this web interface central tool provided by google to help us in installing these tags for different marketing and campaigning.
Get Started
- If you haven’t already, follow this link to get it install on your website.Install Google Tag Manager
- Migrate your existing site tags by removing them form the site code and then adding them within the Google Tag Manager interface.
- Form the web interface, add tags, test them and publish– all within in minutes.
Manage Tags
- Create custom rules to collect the right data at the right time.
- Design your own custom macros to pull dynamic data form the page(such as price), and pass the values to your tags.
- Update and add new Google and non-Google tags, and any time you need them.